While the capacity of mobile technology to support fundraising operations for high-profile disasters such as the 2010 Haiti earthquake has more or less been established, many nonprofits have been less clear on its applicability to the more localized initiatives in which they so often are engaged. But as will be demonstrated in this paper, mobile technology shows every sign not simply of augmenting the existing philanthropic activities of the nonprofit world but, in many instances, altogether supplanting them. After all, only mobile offers nonprofit organizations the combination of:
- Omnipresence in the lives of virtually every American.
- A passionate embrace by younger and older generations.
- Unique synergies with social media.
- The ability to immediately satisfy the ‘donor impulse’ of those moved to help.