With the majority of headlines focusing on Facebook and Twitter these days, one would expect budget-stretched companies to take advantage of these free tools. However, a recent survey of more than 500 non-profit staff members and volunteers finds organizations are slow to adapt.
The survey, conducted by Zoomerang, an easy and cost-effective online survey tool, provides insight into the technologies being utilized by non-profits for operational and marketing purposes.
According to the results, 40 percent of non-profits do not have a website and 68 percent do not use social media to help market or run their organization. Looking ahead, an additional 47 percent indicated they plan on using websites for marketing purposes and 27 percent plan on adding social media channels.
“We see the adoption of today’s cost-effective feedback tools as an area of opportunity for non-profit organizations who are often challenged by limited budgets,” said Alex Terry, General Manager of Zoomerang Online Surveys and Polls. “We understand the unique challenges of non-profit and educational organizations and are proud to offer these groups discounts on our product. Non-profits should take advantage of these new methods to spread the word, particularly with the plethora of free tools on the market.”
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